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| Blighty and Sea Pie > Sea-Pie > July 1918 > (3) Page 15 - 1918 Burberry |
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| Permanent URL | https://digital.nls.uk/74458445 |
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| Description | Advertisement for 'The 1918 Burberry'. This advertisement is dominated by a sketch of an army officer wearing the '1918 Burberry' and standing by a field gun. The text begins: 'The 1918 Burberry / A New Service Weatherproof combines to perfection the most distinctive qualities of a Burberry safeguard - double protection over vital areas, resistance to wet and cold, lightweight, self-ventilation and durability'. Burberry's advertisement seems to address men from the armed forces, but it is likely that it was equally targeted at civilians for whom servicemen had acquired heroic status. Military wear probably had a certain chic amongst those who did not have to wear it as army issue in the line of duty. At the foot of the page the advertsiement carries the ultimate endorsement: As supplied, in Khaki, to His Majesty the King. |
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| Description | 'Sea-Pie' magazine was founded to raise funds for authorised naval charities. The first issue appeared on 23 June 1917, priced one shilling. The magazine typically contained short stories, poems, cartoons, and paintings and drawings, often on a nautical theme. |
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| Shelfmark | 6.88 |
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| Description | Editions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families. |
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