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| Blighty and Sea Pie > Sea-Pie > July 1918 > (2) Page 14 - Pleasant Road to Convalescence |
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| Permanent URL | https://digital.nls.uk/74458420 |
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| Description | Advertisement for Avon Tyres. This advertisement pictures a woman driving a motorcycle with a soldier as her passenger in the sidecar. The text begins: 'The Pleasant Road to Convalescence / Nothing helps more speedly the complete restoration of the boys' health than a jolly jaunt through the lanes and roads of the old country - and where the surface is rough the resiliency of Avon Tyres ensures smooth travelling and a perfect outing.' Avon tyres were just one of many companies to use the heroic status of Britain's servicemen as a theme for their advertisements. This example is interesting in that it suggests the extent to which women were being encouraged to play an active role in the rehabilitation of their partners from the effects of war. The statements made by Avon tyres appear naïve in retrospect: it unlikely that many ex-servicemen were 'completely restored' by a motorcycle ride. |
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| Description | 'Sea-Pie' magazine was founded to raise funds for authorised naval charities. The first issue appeared on 23 June 1917, priced one shilling. The magazine typically contained short stories, poems, cartoons, and paintings and drawings, often on a nautical theme. |
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| Shelfmark | 6.88 |
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| Description | Editions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families. |
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