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| Blighty and Sea Pie > Sea-Pie > July 1918 > (4) Page 46 - Triplex Safety Glass. |
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| Permanent URL | https://digital.nls.uk/74458451 |
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| Description | Advertisement for Triplex Safety Glass. This advertisement shows battleships and bombers silhouetted against a sky swept with searchlights. The text begins: 'Just as the British fleet safeguards our shores, so 'Triplex' Safety Glass is daily protecting and saving the lives of Airmen, Despatch Riders and others in the firing line. 'Triplex' is essential for Goggles, Windscreens, Windows, Aircraft, Observation Panels, Ships' Portholes, Bridge Screens, Chart Tables, etc.' Towards the end of World War I British companies were beginning to realise and exploit the heroic status of servicemen in their advertisements. Soldiers, sailors and pilots were used to sell everything from whisky to gramaphones. In this example, the specific association of the product with the armed forces is less tenuous than in other cases: safety glass would have been vital for wartime manufacturing. |
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| Description | 'Sea-Pie' magazine was founded to raise funds for authorised naval charities. The first issue appeared on 23 June 1917, priced one shilling. The magazine typically contained short stories, poems, cartoons, and paintings and drawings, often on a nautical theme. |
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| Shelfmark | 6.88 |
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| Description | Editions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families. |
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