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(18) Page 40 - Your boy will soon be home

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(18) Page 40 - Your boy will soon be home

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Blighty and Sea Pie > Blighty > Christmas, 1918 > (18) Page 40 - Your boy will soon be home
(18) Page 40 - Your boy will soon be home
Permanent URLhttps://digital.nls.uk/74458435
DescriptionAdvertisement for Ivelcon beef beverage. This advertisement depicts a hot drink in a two-handled cup bearing the legend 'Ivelcon'. The text of the advertisement begins: 'Your boy will soon be home and he will be cold and fatigued after a wintry sea-journey, and will just appreciate a cup of steaming hot IVELCON before he settles down.' Advertisers were quick to capitalise on the heroic status acquired by those serving in World War I, and as this example demonstrates, the practice of using servicemen to sell products continued after the war. The makers of 'Ivelcon', a long-forgotten beef drink, used the national excitement over soldiers and sailors returning home after the armistice as a selling point for the drink.
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Christmas, 1918
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Blighty
DescriptionA humorous weekly magazine issued free to the troops in the First World War; contained short stories, poems, cartoons, paintings and drawings, with contributions from men on active service. Distributed by the War Office, the Admiralty and the Red Cross, and subsidised through donations and sales to the general public.
Shelfmark6.84
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Blighty and Sea Pie
DescriptionEditions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families.