How to become a weight thrower

standard Quality
A
N article that is universally given the
appellation " Standard " is thereby
conceded to be the Criterion, to which
are compared all other things of a similar
nature. For instance, the Sovereign is the
Standard unit of currency, because it must
legally contain a specific proportion of pure
gold, and the fact of its being Genuine is
guaranteed by the Government Stamp
thereon. As a protection to the users of
this currency against counterfeiting and other tricks, considerable
money is expended in maintaining a Secret Service Bureau of
Experts. Under the law, citizen manufacturers must depend to a
great extent upon Trade Marks ana similar devices to protect
themselves against counterfeit proaucts—without the aid of
" Government Detectives " or
"
Public Opinion " to assist them.
Consequently the
"
Consumer's, Protection " against misrepre-
sentation and "inferior quality" rests entirely upon the integrity
and responsibility of the
"
Manufacturer."
A. G. Spalding & Bros. have, by their rigorous attention to
"Quality" for thirty-five years, caused their Trade Mark to become
known throughout the world as a Guarantee of Quality as depend-
able in their field as the Sovereign is in its field.
The necessity of upholding the guarantee of the Spalding Trade
Mark and maintaining the Standard Quality of their Athletic Goods
is, therefore, as obvious as is the necessity of the Government in
maintaining a Standard Currency.
Thus each consumer is not only insuring himself, but also pro-
tecting other consumers, when he assists a Reliable Manufacturer
in upholding his Trade Mark and all that it stands for. Therefore
we urge all users of our Athletic Goods to assist us in maintaining
the Spalding Standard of Excellence, icy insisting that our Trade
Mark be plainly stamped on ail athletic goods which they buy,
because without this precaution our best efforts towards main-
taining Standard Quality and preventing fraudulent substitution
will be ineffectual.
Manufacturers of Standard Articles invariably suffer the reputa-
tion of being high-priced, and this sentiment is fostered and
emphasised by makers of "inferior goods," with whom low prices
are the main consideration.
A manufacturer of recognised Standard Goods, with a reputation
to uphold and a guarantee to protect, must necessarily have higher
prices than a manufacturer of cheap goods, whose idea of and
basis of a claim for Standard Quality depends principally upon the
eloquence of the salesman.
We know from experience that there is no quicksand more
unstable than poverty in quality—and we avoid this quicksand by
Standard Quality.
A. G. SPALDING & BROS.
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