Economic and financial section > Problem of nutrition

212
establishing it. It acts as a central body to co-ordinate the methods
and activities of the numerous voluntary bodies who deal with particular
aspects of health education. It assists local authorities in carrying out
health education, and in organising “ Health Weeks ” and exhibitions.
It publishes a monthly journal entitled Better Health, which local
authorities frequently use as a basis of a local health paper by
incorporating local information of services available and articles of
special interest to their areas.
(b) The British Broadcasting Corporation. — A large amount of work
has already been done by the British Broadcasting Corporation in
relation to public health propaganda, in which the Ministry of Health
has been associated. Practical advice on diet and health and on cookery
is systematically broadcast, especially for the benefit of housewives,
and leaflets are published.
(c) The National Milk Publicity Council. — The National Milk
Publicity Council was formed in 1920 “ with a view to the inauguration
of a campaign on national lines to instruct the public as to the value of
pure milk ”. The Council is principally composed of representatives of
the various organisations in the milk industry, but it also includes
representatives of Government departments and of such bodies as the
Society of Medical Officers of Health. The Council has carried on its
work by means of publicity in the general and technical Press, by the
issue of leaflets, recipe lists and cinema films, by broadcasting, by the
encouragement of clean milk competitions and displays and
demonstrations at health exhibitions, and by general lectures and
addresses at factories, welfare centres and schools and under the auspices
of associations such as the Boy Scouts, temperance societies and women’s
institutes.
The National Milk Publicity Council includes in its activities
propaganda with a view to encouraging the sale at collieries and factories
of half and one-third pints of milk as a daily milk service for employees.
The scheme has now been adopted in a considerable number of collieries
and in factories of very varied types.
Besides the “ milk in schools ” campaign, the Council arranges for
lectures and cooking demonstrations to women’s clubs and infant welfare
centres, propaganda by films, organisation of intensive campaigns during
Health and Baby Weeks, etc., a campaign for increased consumption of
milk in workshops, factories and mines, the distribution of pamphlets,
posters, etc., and lectures by travelling cinema vans.
(d) The British Medical Association. — As one of its widespread
activities, the British Medical Association set up a Committee in 1933
to determine the minimum weekly expenditure on foodstuffs which must
be incurred by families of varying size if health and working capacity
are to be maintained, and to construct specimen diets. Following upon
the report of this Committee, made in 1933. which contained detailed