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Blighty > Summer, 1918

(22) Page 45 - Like a loaf of bread to a starving man

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(22) Page 45 - Like a loaf of bread to a starving man

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Blighty and Sea Pie > Blighty > Summer, 1918 > (22) Page 45 - Like a loaf of bread to a starving man
(22) Page 45 - Like a loaf of bread to a starving man
Permanent URLhttps://digital.nls.uk/74458454
DescriptionAdvertisement for 'Zam-Buk' . According to this advertisement, the vegetable-based Zam-Buk, which was also known as 'THE MAGIC HEALER', had 'unique curative and germicidal properties' and was 'unaffected by weather or age'. It claimed to remedy many ailments, including sores, piles, eczema, rheumatism, sore heads and chapped hands. A member of the 'original Expeditionary Force' is quoted as saying it was 'Like a Loaf of Bread to a Starving Man'. The war was used by many advertisers to sell a whole range of products. The intention was to make people feel that by buying a particular product and sending it to the Front, they were 'doing their bit' for the war effort. Tapping into people's feelings of patriotism at this time proved to be a very clever and effective marketing ploy.
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Summer, 1918
DescriptionThis special summer edition was a selection of some of the best poems, stories and sketches submitted. A note at the back of the magazine informed readers that many of those chosen for inclusion had been written 'in the trenches and dug-outs, whilst the Hun shells are screaming overhead'.
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Blighty
DescriptionA humorous weekly magazine issued free to the troops in the First World War; contained short stories, poems, cartoons, paintings and drawings, with contributions from men on active service. Distributed by the War Office, the Admiralty and the Red Cross, and subsidised through donations and sales to the general public.
Shelfmark6.84
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Blighty and Sea Pie
DescriptionEditions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families.