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| Blighty and Sea Pie > Sea-Pie > June 1917 > (2) Page v - Land & water wrist watch |
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| Permanent URL | https://digital.nls.uk/74458447 |
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| Description | Advertisement for 'The Land and Water Wrist Watch'. Next to a drawing of the product being advertised, this advertisement for the 'Land & Water Wrist Watch' descibes its qualities: 'With unbreakable glass and luminous dial. Built to withstand all shocks and jars associated with modern warfare. The movement is screwed into the specially-built silver case, thus rendering the watch far more dust-and damp-proof than any other pattern.' Also illustrated and advertised is 'The "Appointment Keeper" Watch'. The text of this advertisement is ostensibly written as if it is targeted at soldiers, with its references to the watch being designed for modern warfare. In reality it was probably targeted as much at a civilian market, but soldiers had acquired a heroic status over the course of the war and many companies were keen to introduce a military element to their advertising to make their product appear more fashionable and attractive. |
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| Description | 'Sea-Pie' magazine was founded to raise funds for authorised naval charities. The first issue appeared on 23 June 1917, priced one shilling. The magazine typically contained short stories, poems, cartoons, and paintings and drawings, often on a nautical theme. |
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| Shelfmark | 6.88 |
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| Description | Editions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families. |
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