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(8) Page 21 - What men of action say

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(8) Page 21 - What men of action say

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Blighty and Sea Pie > Blighty > Christmas, 1918 > (8) Page 21 - What men of action say
(8) Page 21 - What men of action say
Permanent URLhttps://digital.nls.uk/74458442
DescriptionThis advertisement for 'Phosferine tonic medicine' begins: 'WHAT MEN OF ACTION SAY (Some typical extracts from letters)', urges: 'When you require the Best Tonic Medicine, see you get PHOSFERINE' . It then lists twenty conditions that the product is a 'proven remedy' for, including influenza, indigestion and 'brain fag'. In order to give credibility to these claims, much of the advertisement is taken up with 'typical extracts from letters' by 'men of action', recommending Phosferine. The 'men of action' are represented by a composite picture of British servicemen. During and immediately after World War I, many advertisers exploited the heroic status accorded to British servicemen, in some cases quite shamelessly. In this example, the makers of 'Phosferine' imply that their product has contributed to the winning of the war: All these dauntless fighters exemplify the great part Phosferine plays in enabling them to overcome suffering and the most extreme exertions.
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Christmas, 1918
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Blighty
DescriptionA humorous weekly magazine issued free to the troops in the First World War; contained short stories, poems, cartoons, paintings and drawings, with contributions from men on active service. Distributed by the War Office, the Admiralty and the Red Cross, and subsidised through donations and sales to the general public.
Shelfmark6.84
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Blighty and Sea Pie
DescriptionEditions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families.