Blighty > Christmas, 1917
(34) Page 51 - Fortify your boots
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| Blighty and Sea Pie > Blighty > Christmas, 1917 > (34) Page 51 - Fortify your boots |
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| Permanent URL | https://digital.nls.uk/74458441 |
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| Description | Advertisement for Philips military soles and heels. The image contained down the right of this advert, illustrates the shape and contours of the shoe sole which is being advertised. There are endorsements from ranking soldiers carried along the top, which refer to money saved and comfortable durability. Finally, each type of sole is linked to a military role to try and make the marketing link as obvious as possible. |
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| Description | A humorous weekly magazine issued free to the troops in the First World War; contained short stories, poems, cartoons, paintings and drawings, with contributions from men on active service. Distributed by the War Office, the Admiralty and the Red Cross, and subsidised through donations and sales to the general public. |
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| Shelfmark | 6.84 |
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| Description | Editions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families. |
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