Blighty > Summer, 1918
(6) Page 15 - Miss America advances : she celebrates the arrival of the Wilson boys
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| Blighty and Sea Pie > Blighty > Summer, 1918 > (6) Page 15 - Miss America advances : she celebrates the arrival of the Wilson boys |
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| Permanent URL | https://digital.nls.uk/74458429 |
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| Description | Advertisement for 'DeReszke Cigarettes'. This advertisement for American CIGARETTES shows 'Miss America' seated at a table with members of the allied forces. Everyone present at the table raises their glass for a toast. The caption reads: 'Miss America Advances / She Celebrates The Arrival of The Wilson Boys / "Here's to Old Glory, Miss America - and to the Huskies who are fighting under it in France." / "Thank you, dear boys. We've come right into the game with you, now, haven't we? Fritz will learn a thing or two when he comes up against Uncle Sam's Best!"' Wilson refers to Woodrow Wilson, the American President, and Fritz was a name used for the Germans. This is a good example of an advertiser using pro-war sentiments to sell their product. This marketing ploy flourished during the war years. By associating their cigarettes with patriotism, manufacturers hoped to encourage people to buy their product. America remained neutral through most of the war, not declaring war on Germany until April 1917. |
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| Description | This special summer edition was a selection of some of the best poems, stories and sketches submitted. A note at the back of the magazine informed readers that many of those chosen for inclusion had been written 'in the trenches and dug-outs, whilst the Hun shells are screaming overhead'. |
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| Description | A humorous weekly magazine issued free to the troops in the First World War; contained short stories, poems, cartoons, paintings and drawings, with contributions from men on active service. Distributed by the War Office, the Admiralty and the Red Cross, and subsidised through donations and sales to the general public. |
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| Shelfmark | 6.84 |
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| Description | Editions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families. |
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