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| Blighty and Sea Pie > Sea-Pie > June 1917 > (4) Page xxxiii - Sublime confidence |
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| Permanent URL | https://digital.nls.uk/74461037 |
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| Description | Cartoon advertisement for 'Clincher tyres'. This cartoon advertisement shows two men adrift on the sea, each floating on a tyre. Both are smoking contendedly, and one waves a ragged white ensign. A crate with 'North British CLINCHER Tyres' printed on it bobs in the waves in the foreground. The caption at the top of the cartoon reads: 'Sublime Confidence'. At the bottom, the caption reads: 'CLINCHER TYRES: "Never let you down."' The cartoon is the work of 'Riki'. Cartoons featuring British servicemen were highly popular during World War I, perhaps as a means of maintaining morale in Britian. Advertisers also took advantage of the heroic status servicemen had achieved in Britain, using images of soldiers, sailors and airmen to promote their goods. The 'North British Rubber Company' cleverly exploited both of these trends to produce this advertisement for 'Clincher' tyres. |
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| Description | 'Sea-Pie' magazine was founded to raise funds for authorised naval charities. The first issue appeared on 23 June 1917, priced one shilling. The magazine typically contained short stories, poems, cartoons, and paintings and drawings, often on a nautical theme. |
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| Shelfmark | 6.88 |
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| Description | Editions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families. |
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