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Sea-Pie > July 1919

(3) Page 7 - Red Tape rhymes

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Blighty and Sea Pie > Sea-Pie > July 1919 > (3) Page 7 - Red Tape rhymes
(3) Page 7 - Red Tape rhymes
Permanent URLhttps://digital.nls.uk/74458443
DescriptionAdvertisement for 'Red Tape' whisky. This advertisement for 'Red Tape' whisky depicts a kilted soldier returning from the war, and contains a short Scots verse which runs: 'The warl's at peace, the fechtin's owre. / The sodger's hame again, O; / In guid 'Red Tape' we'll pledge the lad / Wi' a' oor micht an' main, O!' The marketing of 'Red Tape' whisky in this advertisement combines two familiar heroic images. The first, the soldier returning home, would have been particularly powerful in this period immediately after the end of World War I. The second image, that of the Highland warrior, had been a popular romantic convention since the novels of Sir Walter Scott became international bestsellers in the early nineteenth century.
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July 1919
Sea-Pie
Description'Sea-Pie' magazine was founded to raise funds for authorised naval charities. The first issue appeared on 23 June 1917, priced one shilling. The magazine typically contained short stories, poems, cartoons, and paintings and drawings, often on a nautical theme.
Shelfmark6.88
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Blighty and Sea Pie
DescriptionEditions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families.