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(24) Page 47 - Boots that are brightest

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(24) Page 47 - Boots that are brightest

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Blighty and Sea Pie > Blighty > Summer, 1918 > (24) Page 47 - Boots that are brightest

(24) Page 47 - Boots that are brightest
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Permanent URL	https://digital.nls.uk/74458422
Description	Advertisement for 'Boot Polish'. This advertisement for 'DAY & MARTIN'S Boot Polish' includes one bar of a melody entitled 'SCENES THAT ARE BRIGHTEST'. The words are: 'Boots that are brightest / are Polished with DAY'S & MARTIN'S.' A 'golliwog' holds the sheet of music and sings. In today's society a great deal of controversy surrounds the 'golliwog'. At the time this advertisement appeared, however, few people would have questioned it. Many companies at this time used the war to try and boost their sales. This particular advertisement suggests that those wishing to buy the product might have some difficulty finding a stockist who has any left. The reason being that millions of tins have been sent to the Front. This marketing ploy played on feelings of patriotism and comradeship. No matter how tenuous the link, people desperately wanted to feel closer to the men at the Front.

Form / genre:	Images > Pictures > Illustrations > Periodical Illustrations Miscellaneous > Ephemera > Advertisements
Subject / content:	Golliwogs Musical notation Sheet music Singing Shoe polishes
Person / organisation:	Day & Martin Limited [Subject of text]
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Summer, 1918
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Description	This special summer edition was a selection of some of the best poems, stories and sketches submitted. A note at the back of the magazine informed readers that many of those chosen for inclusion had been written 'in the trenches and dug-outs, whilst the Hun shells are screaming overhead'.

Dates / events:	1918 [Date published]
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Blighty
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Description	A humorous weekly magazine issued free to the troops in the First World War; contained short stories, poems, cartoons, paintings and drawings, with contributions from men on active service. Distributed by the War Office, the Admiralty and the Red Cross, and subsidised through donations and sales to the general public.
Shelfmark	6.84

Form / genre:	Written and printed matter > Periodicals
Dates / events:	1916-1920 [Date published] World War, 1914-1918 [Date/event in text]
Places:	Europe > United Kingdom > England > Greater London > London (inhabited place) [Place published]
Subject / content:	Humor
Person / organisation:	Walbrook & Co. [Printer] Walbrook & Co. [Publisher] Committee of Blighty [Publisher]
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Blighty and Sea Pie
Description	Editions of 'Blighty' (1917, 1918) and 'Sea Pie' (1917-1919), First World War magazines with pictures, stories, poems and humour. 'Blighty' was sent free to the men at the front and in the fleet. Profits from sales of 'Sea Pie' went to help sailors and their families.